If you don’t already know by now, it’s of supreme importance to supplement your traditional dental implant marketing efforts with paid advertising. We’re not talking about a paid ad here or a paid ad there. We’re talking about making a budget for your Google Ads and running them consistently—without interruptions.
After all, according to Google, “89% of the traffic generated by search ads is not replaced by organic clicks when ads are paused.” The only question is, should you ensure Google Ads are running yourself, or does it make more sense to hire someone instead? Let’s take a look at the advantages of each option.
Advantages of Running Google Ads Yourself
Have extra time on your hands or someone on your dental staff with paid advertising experience? You might be able to run a Google Ad campaign yourself. Here are a couple of the advantages of this approach:
- Money: Technically, you save money that you would spend on hiring an agency or Google Ads expert. But that doesn’t mean the money you spend on Google Ads will be money well spent.
- Control: You (or a staff member) will be the one handling your full-mouth implant Google Ad campaign, so you’ll have more hands-on experience with it (which can be good if you know what you’re doing.)
Advantages of Hiring Someone to Run Your Google Ads
While it costs money to outsource Google Ad management for dental implant marketing, it can more than make up for it if it’s attracting more qualified leads to your practice. If you’ve been struggling with digital lead generation and getting traffic to your website, it might be time to do something different. It might be time to hire someone to run your Google Ads. Here are advantages of this approach:
- Google Ads expertise: A Google Ads agency spends more team dealing with Google Ads. It’s that simple. As such, they know more about what works, what doesn’t work and what it takes to run a successful campaign. Even better, make sure you hire someone who is a Google Ads Certified Partner!
- Specialized for your industry: Not only do you get someone who lives and breathes paid advertising all day, you can get someone who specializes in your industry as well. At Market Managers, for example, we have vast amounts of experience with Google Ads for dentists who specialize in full-arch dental implants like All-on-4. In fact, we focus on dental implant and full-arch ads (or dentistry ads) exclusively!
- Continuous improvement: The company you hire for your Google Ads will continuously learn and improve from running ads in other parts of the country. So if you use Market Managers, the keywords and ads we identify that are working well for one full-mouth dental implant dentist in another part of the country will likely also work well for you.
- Time savings: Perhaps the biggest advantage is that you don’t have to waste any time on Google Ad management. That’s why you’re hiring someone!
- Effectiveness: You have more control over your budget, strategy and every other element associated with your full-mouth implant Google Ad campaign when someone who knows what they’re doing is handling it. You can have more final say on the strategy and more efficiently control the ad outcome.
- Better investment: If you do Google Ads yourself, your campaign might be ineffective or you might attract the wrong leads. With Google Ads, you pay for each click, so make sure you know what it takes to make the right people click.
If you’d like to learn more about what we can offer when it comes to paid advertising, visit our Google Ads page.