There’s a debate going on in the marketing industry, especially when it comes to dental marketing. That debate is about Google Ads, and whether you should manage them yourself, outsource their management or avoid doing them at all. While there is ample evidence to prove that the latter can be a drawback for your business, it begs the question of what to do between the other two options.
If you’re considering what to do with your Google Ad management, here are five reasons to consider outsourcing it:
1. Time
For starters, you likely don’t have enough time in the day as it is. Throw in Google Ad management and you’ll be taxing yourself and your team. It takes time to learn about Google Ad best practices, test different elements, build Google Ad campaigns and train your staff. To run a proper Google Ad campaign, you need to dedicate proper time to it and outsourcing allows you to do that.
2. Expertise
Next, Google Ad management requires a certain amount of expertise, both technical and intuitive. For the former, you need to have experience measuring what keywords, images and URL perform best—as well as know how to install a tracking code on your website. For the latter, you need to know how to resonate with potential patients. Dental practitioners are experts in the field of dentistry, so it will take time and effort to develop Google Ad expertise when you can simply outsource management instead.
3. Localization
Local appeal is important for your Google Ads. As such, each ad needs to be optimized to attract potential patients in your area. This means targeting the right areas in your campaign, as well as using the right keywords and images that resonate with your targets. The right Google Ad management agency will know how to provide superior localization.
4. ROI
When a Google Ad campaign is managed well, it can provide tremendous ROI for your dental practice. According to the Google Economic Impact Report, “businesses make an average of $2 in revenue for every $1 they spend on Google Ads.” Similar studies show that 70 percent of mobile searchers call a business directly from Google search and take action within an hour. Those are strong ROI numbers to ignore! If you can’t run your Google Ad campaign well, you need to outsource it to realize these benefits.
5. Focus
Finally, outsourcing your Google Ad management allows you to put the focus on where your practice needs it most: your patients. Dental practitioners have enough on their plates already. By outsourcing, you can enjoy the benefits of Google Ads while not being distracted from your day-to-day focuses.
Interested in Google Ad management for your dental practice? Contact us today and we’ll go over your needs and the benefits that come with outsourcing.
Market Managers is a Google Premier Partner Agency specializing in dentistry. Only three percent of the most qualified Google Partners are awarded this status, making them the most trusted sources for PPC marketing and Google Ads. Criteria includes:
- Demonstrated AdWords skills
- Met AdWords spend requirements
- Delivered client and agency growth continuously
- Sustained and satisfied clients, even without Google AdWords