A targeted landing page can be a tremendous benefit for dentists who specialize in dental implants. You can enjoy more effective Google ads, better-qualified leads, easier social sharing and increased credibility. The only problem? They can be difficult to set up, unless you know what you’re doing.
Whether you’re just looking into targeted landing pages, interested in setting one up yourself or open to hiring a dental implant marketing agency to handle it, here are some best practices to keep in mind.
Have a Clear CTA
First, you don’t want to have too many goals for your landing page. Try to limit your goal for the page to one or two destinations, such as giving you a call or submitting a contact form. This is especially important “above the fold” of your landing page, as the content toward the top of the page is what most of your visitors will see. Avoid a high bounce rate by having a clear CTA button and limiting other opportunities for your visitors to get distracted.
Don’t Use Too Much Copy
Less is more when it comes to copy. Modern targeted landing pages utilize “white space” (i.e. empty space) to create a beautiful, easy-to-read experience. You usually only have a few seconds to grab the attention of your landing page visitors, so don’t bog them down with too much copy at the top or making your landing page too burdensome to review.
(What about SEO, you might ask? This marketing tactic isn’t crucial for targeted landing pages, as they aren’t discoverable by Google and are mainly used as a landing spot for ads.)
Choose a Modern Design
An ugly or outdated landing page can increase your bounce rate quicker than anything else. If visitors see something that is old or out of date, they might naturally assume other components of your dental practice (e.g. equipment, technology, etc.) might be subpar.
Use Tracking URLs and Phone Numbers
You can’t analyze what you aren’t measuring. By using a tracking URL or tracking phone number, you can get clear proof on the ROI of your targeted landing page. With these trackable elements, you can see exactly how many people are visiting your landing page and contacting your practice directly from the targeted landing page.
Implement Unique Images, If Possible
Finally, not a crucial element, but a helpful one. If you can, try to use images that are unique to your practice. This gives your visitors a clear understanding of what to expect and makes the landing page a more personalized experience. It also sets you apart from your competition.
Interested in seeing how a targeted landing page can help you grow your practice and increase revenue? Contact us today for a consultation.