The power of social media was never more evident than it was with the Gamestop and AMC stock fiascos of early 2021. Due to the power of the crowd, stocks from both of these companies skyrocketed and thousands of average people became rich over the span of just a few days. If social media can do this for the stock market, what can it do for a dental practice?
Not much, unless you know what you’re doing. Fortunately, dental implant dentists all over the country are experiencing success due to stellar social media strategies. If your efforts aren’t delivering as much as you’d hoped (or you’re new to social media marketing), here are some ways to improve.
Choose the Right Platform
Unless you’re clever and plan on devoting lots of time to it, social media platforms like TikTok probably aren’t the best way to better your social media efforts. Instead, focus on the right platforms with your target demographic. According to DentistryIQ, “Instagram is currently the top social platform for engagement, boasting one billion users per month,” followed by Facebook. Consider these two platforms for your primary social media account.
Don’t Share Just Your Stuff
Sharing only your content can get boring in a hurry. There are also limited website pages, blogs and other forms of content that you can share. Instead, supplement your content with content from other websites. There is lots of valuable information out there and you don’t have to do the hard work of creating it (as long as you give credit where it’s due). Aim for about 75 percent of your posts to be sourced from other websites, while 25 percent of your content dedicated to your own websites, images and copy.
Engage with Followers
Hold contests, follow those who follow you and maintain an active presence on your social media channels. Try to like or comment on posts that sing your praise while either ignoring or responding appropriately to negative feedback. Social media is all about activity, so stay engaged.
If you posted on social media once a few months ago, you’re not doing it right. Search engines and social media platforms reward accounts that stay active, even if it’s minimally active. As long as you are posting consistently and there are few gaps, you’ll get found. A good goal for many smaller dental practices is to post on your social media channels at least once a week—though this also varies depending on the social media platform and your practice’s general popularity.
Use Targeted Landing Pages
Finally, consider using targeted landing pages to supplement your social media content. Even the most engaged accounts in the country won’t help grow the practice if posts are constantly sending people to other websites or websites without any conversion opportunities. Build a targeted landing page with your ideal client in mind and send your followers from social media there. Also, track things like phone numbers and keep the URL hidden from Google so you can measure results appropriately.
These are just a few ways to maximize your dental implant marketing social media efforts. To see where you can improve and how a dental marketing agency can help, contact us today.