We live in an age where video reigns supreme. According to the Digital 2020 July Global Statshot report, two out of every three people use smartphones and social media to find new businesses. If your dental practice isn’t utilizing video in some way, you’re missing out on lots of potential patients.
The only problem? Video can be a time-consuming strategy. Unless you’re talking about short-form video, that is. Let’s discuss why TikTok, Instagram Reels, GIFs and other forms of short videos are all the rage in marketing these days—and why your practice should follow suit.
Why Short-Form Video?
How do we know these short-form video platforms aren’t just a fad? Well, when you’re the most-downloaded app in the Apple App Store and you have more than 500 million daily active users, the world takes notice. That’s TikTok, which has been taking the digital space by storm since September 2016. Bigger companies like Instagram have deployed similar tactics and, overall, more companies are using GIFs, which condenses video into short clips that are easily shareable and last only a few seconds.
Benefits of Short-Form Video
While short-form video is more popular with the younger generations, it has tremendous benefits for dental practices. Here are some of the benefits you can enjoy with TikTok, Instagram Reels, GIFs and other forms of short-form video:
- Quick: can take just minutes to record and post
- Affordable: most platforms are free
- Relevant: among the most popular forms of social media today
- Convenient: you can often schedule on multiple platforms at the same time
- Fun: these are a great way to show off you and your team’s personality
Getting Started with Short-Form Video
Taking the plunge with this marketing tactic is much easier than others. All you need is a phone and a little time to get started with short-form video. Start by watching videos from other dentists and seeing what’s popular. (This dentist, for example, went viral for his parody song covers.) Research the right keywords or hashtags you’d like to use and then start recording. You can introduce yourself, record a product giveaway or even do something completely unique. Create an account today and start posting content!
If you’re interested in taking your dental marketing to the next level, contact us today for a no-obligation consultation.