What do large, successful companies like Slack, Walmart and IBM have in common?
They outsource their Google Business (or Google My Business, as it was formerly known.)
Many dentists and healthcare companies are aware of Google Business and how it can help improve your rankings results.
But most don’t know just how much proper Google Business management can help. Nor do they have the time to do it themselves.
So, what are the options? You could ignore Google-supported services and the potential results from optimizing it. You could also attempt it yourself.
Today, however, we’ll cover five benefits to outsourcing this valuable area of your marketing. Here are five reasons why:
1. Time Savings
The first benefit is obvious. Optimizing and maintaining your Google Business profiles takes time, especially if you have multiple locations. You are likely busy enough as it is and don’t have the resources to dedicate to Google. But outsourcing it delivers big potential benefits while not costing time.
2. Reduced Costs
In an ideal world, one or more people at your practice should be focusing on marketing and SEO. But hiring a new full-time position is costly, as is hiring an expensive marketing agency to handle your Google Business work. But outsourcing to an affordable healthcare or dental marketing agency can help you manage costs while retaining lots of benefits.
3. Increased Talent
We all have our different skills and experiences. You are an expert in dentistry or healthcare. You’re likely not well-versed in the day-to-day tasks of managing an SEO and marketing strategy, however. But outsourcing to the right agency lets you enjoy their talents, skills and experiences without putting too much pressure on you or your team to learn and stay updated about the latest marketing trends.
4. Employee Flexibility
On a related note, many practices and organizations choose to keep marketing in-house and add to the responsibilities of an existing employee. Unless marketing is their passion, however, they will likely experience frustration, burnout and a lack of attention to their other responsibilities. By outsourcing your Google Business management, it frees up employees to do what they do best.
5. You Stay Active
If there’s one thing that’s true about marketing, it’s that your results suffer when you aren’t working on it. Google values companies that are active, posting regularly (on social and blogs) and keeping their Google Business profile updated. Outsourcing this area of your business will help you stay active and prevent marketing content from getting stagnant.
If you’re interested in outsourcing Google Business for your dental or healthcare practice, contact us today.