Dentists have a lot of their plates, especially when they deal with solutions as expensive and complex as dental implants.
Search engine optimization (SEO) is usually last on the list of priorities, which is understandable.
But with your website becoming the new storefront for potential clients, SEO is something you literally can’t afford to ignore.
That being said, it’s good to be informed about what you need to do (or what you hire an SEO dental marketing agency to do for you).
Here are seven important SEO factors dental implant dentists shouldn’t ignore:
For starters, your website should be secure. One easy way to tell if it is or not is by looking at the URL. Does it start with HTTP or HTTPS? The latter is secure; the former can issue a warning to every potential visitor that your website is unsafe. This is a simple, but important, fix.
Google and other search engines are prioritizing accessibility and inclusive design in websites moving forward. This is mostly the result of risk management related to potential lawsuits and recent regulations, but it’s important nonetheless. Your website needs to be easy to use by its visitors, which includes things like adding descriptive alt text to images.
3. Mobile Responsiveness
We’re officially at the point where mobile users outnumber desktop users. According to Oberlo, “as of August 2022, 53.74 percent of the total web visits are currently mobile, compared to 46.26 percent coming from desktops.” Your website should be tailored for mobile moving forward, which includes a responsive design that is easy to read on the phone.
4. Local Optimizations
Your website needs to be optimized for the right keywords and terms that your clients are searching for, such as “dental implants,” “all-on-4” and “permanent dentures.” In addition, you should localize your keywords based on your specific area or region; otherwise, it will be more difficult for Google to show your practice to the right prospects.
5. Website Authority
The age of your website also plays a role. Just as new companies usually take a while to gain traction with sales, websites need time to build SEO value. The real answer is more complicated, but as a rule of thumb, the longer your website is active and posting regular content, the more authority it will gain.
6. Appropriate Linking
Does your website have internal and external links? The former gives Google an idea of what pages are most important to you, as well as which keywords align with them. The latter helps establish authority with other well-rated websites, especially if they are linking to you.
7. Information Consistency
Is your practice name spelled the exact same way across all of your directory listings online? How about the address? Phone number? Email? Keywords? The more aligned your information is, the more points you’ll earn when it comes to keyword rankings.
These are just a few basics of SEO, which our agency can provide if you’re strapped for time. To see if there is a potential partnership, contact us today.