Google gets all of the attention these days, but there are several other search engines out there gaining traction in popularity. One of the biggest is Bing, which Microsoft owns and operates. Should you be paying closer attention to how your dental practice or healthcare organization is being displayed on Bing and other search engines?
As a medical or dental practice, Bing can be a valuable asset to your dental marketing strategy. Let’s go over five best practices to optimize your Bing profile and enhance your dental practice’s online visibility.
1. Claim and Verify Your Business
First things first, make sure your dental practice is claimed and verified on Bing Places for Business. This step not only gives you control over your business listing but also boosts your credibility in the eyes of potential patients. Ensure that your business name, address, phone number, and other details are accurate and consistent with your other online platforms.
2. Utilize High-Quality Images
Visual content is a powerful tool in any marketing strategy, and your Bing profile is no exception. Upload high-quality images of your dental office, waiting area, treatment rooms, and staff. Visual appeal can create a positive first impression and help potential patients feel more comfortable before even stepping foot into your practice.
3. Craft a Compelling Business Description
Your business description is your opportunity to showcase what sets your dental practice apart. Keep it concise, informative, and engaging. Highlight your specialties, state-of-the-art equipment, and patient-focused approach. Incorporate relevant keywords naturally to improve your profile’s search visibility.
4. Collect and Showcase Reviews
Positive reviews can significantly influence a patient’s decision to choose your dental practice. Encourage your satisfied patients to leave reviews on your Bing profile. Respond promptly to all reviews, whether positive or negative, to demonstrate your commitment to patient satisfaction and engagement.
5. Leverage Bing’s Unique Features
Bing offers features that can give your dental practice a competitive edge. Take advantage of the “Deals” feature to offer special promotions, discounts, or introductory offers. Additionally, the “Posts” feature allows you to share updates, news, and educational content with potential patients, showcasing your expertise and building trust.
Bonus Tip: Monitor and Adjust Regularly
Optimizing your Bing profile is an ongoing process. Regularly monitor the performance of your profile through Bing’s Insights. This data can provide valuable insights into the effectiveness of your optimization efforts. Use this information to make informed decisions and adjust your strategy accordingly.
At the end of the day, optimizing your Bing profile is a valuable step in your marketing strategy. By following these best practices, you can enhance your online visibility, attract new patients and build a stronger online presence for your dental practice.
To see how Your Market Managers can help you navigate the world of digital marketing and leverage platforms like Bing, contact us today for a consultation.