Dentists are always looking for ways to help generate more patients for their practices.
Dentists also tend to be frugal, which can have a negative impact when it comes to marketing results.
You see, no matter where you’re focusing your efforts (social, website, SEO, etc.), supplementing your tactics with paid advertising can be a big win for your practice.
As HubSpot points out with its 2021 Marketing Statistics report, brand awareness can increase anywhere from 34 to 48 percent just by using Google Ads.
Let’s go over a few specific ways Google Ads accomplish this and help dentists with new patient generation.
1. More Precise Targeting
Certain marketing tactics have advantages when it comes to targeting. For example, email marketing is limited to leads who you already have an email address. SEO (or organic marketing) is limited to those who happen to find your website. Google Ads / paid ads, on the other hand, can be set up to target certain lead characteristics and demographics.
2. A Boost for New Websites
If your practice or website is new, it can be difficult gaining momentum. That’s where Google Ads step in. These paid ads can give your website valuable initial traffic and have an impact on rankings.
3. Opportunities to Promote Offers
Perhaps you have an e-book available to download on your website? Or a summer teeth whitening offer? You can put these offers on your home page or on Google Posts, but if you really want to maximize the number of people who will see your offer, consider promoting it on Google Ads.
4. Superior Local SEO
Google Ads also give you a shortcut when it comes to Local SEO. With organic traffic, you’ll see results over time, but if you really want to get in front of the people living in your area, a Google Ad will give you a tool to do that.
5. High-Value Cases
Finally, Google Ads are a wise investment in future big cases for your practice. If you’re looking to promote full-arch dental implants, for example, you can market it with paid ads while you focus on the other day-to-day tasks of running a practice in the meantime.
If you’re interested in seeing how Google Ads can help you attract new patients to your practice, contact us today for a consultation.