Google has been one of the pioneers of organic search (and internet technology in general), so it’s no surprise that the company is continuing to look for ways to push the envelope.
One area where Google (and most marketing companies these days) are focused is artificial intelligence.
The technology giant been developing its use of AI for some time and recently announced several new AI-powered features that marketers will be able to use with Google paid ads moving forward.
1. Strategy Implementation
Getting started with Google Ads (and even your marketing strategy in general) can seem overwhelming if you don’t know where to start. One features Google has been touting recently uses AI to quickly analyze your website for most relevant and effective information to display, as well as the right way to talk to your prospective patient about it.
Looking for headline ideas for a website page? Or how to appropriately describe an image? Google’s automatically created assets (ACA) and other tools can give you ideas for both getting started and staying relevant with your brand.
2. Custom Assets
Whether images or content, more and more people are using AI creatively to generate needed assets instead of hiring a graphic designer. With Google’s Performance Max, you can easily create and scale custom assets. As Google’s artificial intelligence gets to learn your brand, it will offer a wider range of content and image suggestions. Over time, this is like having an entire marketing team working for you—or it will make your creative process more efficient, in the very least..
3. Customized Experiences
Generative AI has been around for years, but most of its buzz has been limited to the world of video games. Designers set up parameters and use procedural or generative artificially intelligence to build out the rest of the world, leading to more variety and replay value. Google hopes to to the same with the new Search Generative Experience (SGE), a place to experiment with different ads and test out generative AI capabilities.
There are several other features Google is working on related to AI—such as its relation to privacy—but there’s one thing for certain: lots of changes are coming to Google Ads. If you want to stay on top of your advertising campaign or get started, trust an agency that has experience with paid ads for dental and healthcare organizations. Contact us to get started today!