Don’t look now, but it’s that time of year again when people commit to losing weight, saving money and otherwise improving themselves.
Whether you’re into New Year’s Resolutions on a personal level or not, the beginning of the year is a great time to reevaluate how you do things at your practice.
Take marketing, for example. Are you maximizing your online efforts? Is there anything you could improve? Are you ignoring a crucial element of dental marketing?
Let’s address these questions and more with today’s article about marketing New Year’s Resolutions for dentists:
1. Update Your Website
If there’s an equivalent to “spring cleaning,” it’s updating your website. After all, in today’s digital landscape, your website acts as the new storefront for your practice. If you want to successfully marketing bigger cases like dental implants—let alone your practice in general—you need to make a good first impression with your website. That means people should be able to tell what you specialize in within five seconds or less, your website needs to be easy to navigate, there should be clear CTAs and so forth.
2. Get Active On Social
If you’ve been procrastinating when it comes to social media, the new year is a good time to change that. It doesn’t matter if you handle it yourself, assign it to a staff member or outsource it, search engines just want to know that you’re active and posting content regularly on all of your channels. You don’t have to pressure yourself; even posting once a week is a good cadence to establish a regular pipeline of content. The more active you are on social, the more Google knows you’re engaged and promotes your dental practice content accordingly.
3. Optimize Better for Local Search
The new year is also a good time to try something different. If traffic and revenue at your dental practice has plateaued or gotten stagnant, it may be because you have no local SEO presence. Search engine optimization (SEO) isn’t just limited to national strategies; in fact, dentists do better to focus more on local SEO than national SEO, as there is usually less competition. According to GE Capital Retail Bank, “81% of retail shoppers conduct online research before buying.” That extends to every industry, including dentistry, so make sure you’re getting in front of the people who matter.
4. Get Smarter with Paid Ads
If you think you can just throw money at your marketing effort and it will pay off every time, you’re unfortunately mistaken. Paid ads require strategy as well and many dental implant and big case dentists don’t know the benefits of related efforts like dedicated landing pages or tracked phone numbers. Both of these and other techniques can help you better plan, manage and forecast your paid ads.
5. Outsource Time and Stress
Finally, we know more than most that dentists have limited time on their hands. You likely don’t have time for much marketing, if any. Having staff members handle it can also be expensive and a poor use of their time. Outsourcing to a dental marketing agency with experience in your specific field can be a big benefits that saves you time and stress while delivering the ROI you need for the next year and beyond.
If you’re interested in dental marketing agency services, contact us today to discuss your needs.